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Business Writing

Business Writing Style

Learning Objectives: to understand the essential principle of well-disciplined, jargon-free business writing. Subject Areas: Principles of style (clarity, directness, brevity); use of natural language; personalisation; word redundancy and tautology; avoiding long-wordage and over-wordage.

Business Writing Practice

Learning Objectives: to acquire basic skills in the disciplined practice of business writing. Subject Areas: Memo writing (briefing; information; communication; submissions); letter writing (with particular reference to effective openings and closings); report writing (structure, work choice, presentation); minutes of meetings.

Sentence Construction

Learning Objectives: to achieve competence in the range of techniques for sentence construction and to apply those techniques to achieve clarity and directness. Subject Areas: Simple and complex sentences; sentence length; subject-action writing; loose and periodic sentences; active and passive voice; achieving emphasis; parallelism; pronoun problems.

Building Paragraphs

Learning Objectives: to recognise how unity and cohesion can be achieved by well-constructed paragraphs. Subject Areas: Paragraph structure and length; topic sentence; topic development techniques; transition techniques (linking and signalling devices); diagrammatic and narrative format; paragraph interaction.

Punctuation

Learning Objectives: to improve punctuation skills to the point that punctuation is used creatively as a communication aid. Subject Areas: Punctuation cohesion; punctuation for emphasis; comparative roles of full stops and commas; the sentence dividers (colons and semi-colons); the parenthesis marks (brackets and dashes).

Planning, Drafting and Editing

Learning Objectives: to ensure that every piece of writing is prepared to achieve clear objectives; to develop editing and revision skills. Subject Areas: Preparing the target statement; the 12-step strategy definition process; chart outlining; list outlining; freewriting techniques; the editing process - self-checking, construction analysis, reverse dialogue.

Business Letter and Email Writing

Learning Objectives: to understand the correct techniques to apply to the range of letter and email-writing situations. Subject Areas: Letter construction; start-up technique; writing to persuade; writing to convince; writing to achieve action; answering the customer complaint; writing refusals and acceptances.

Handling and Presenting Statistics

Learning Objectives: to able to handle the range of techniques necessary for the presentation of statistical data in written form. Subject Areas: Tabulating and presenting averages; percentages and profiles; indices; combined techniques; visual presentation aids - graphs, bar charts, pie charts, scatter charts.

Report Writing

Learning Objectives: to present reports that are properly structured, easy to follow and which present clear and specific conclusions. Subject Areas: Report presentation; use of sections and section headings; structure options - prioritised, chronological, sequential, spatial; diagrammatic and narrative presentation; report writing style; word choice; tone of voice.

Memo Writing

Learning Objectives: to be skilled in presenting internal memos with brevity and clarity; whilst achieving co-operation. Subject Areas: Logistical memos; information memos; briefing memos; request memos; response memos; creative memos; objective checklists; writing style; atmosphere, presentation and structure.

Word Choice and Vocabulary

Learning Objectives: to be able to select (and spell) the correct word for the job. Subject Areas: Commonly misused words and phrases; the correct use of business and commercial terms; building a vocabulary to achieve brevity, crispness and precision memory techniques to improve spelling performance.