Lifestyle Learning Direct

Small Business Management

HOW TO PLAN AND LAUNCH A SUCCESSFUL NEW BUSINESS
To start your learning process, we give you an eye-opening outline of what’s involved in getting your business off the ground. This broad vision is essential before getting stuck into the nitty-gritty tips, techniques and tactics we provide throughout the rest of the course.

MARKET RESEARCH
How big is the market for my business idea? In this section, we look at determining the potential market for your proposed products or services. We give you the techniques to define the most profitable target market, what competitors are doing in the sector, how much you can charge, what the growth potential is, and much more. Research is the first step for developing a new business or launching a new product or service.

THE PRODUCT OR SERVICE
What will you be providing to your customers? Most people find this part of the course the most enjoyable, as it is where you start to put your dreams into action and get creative. We help you work through questions such as:
• What are the features?
• How much does it cost?
• How will it be distributed?
• What will the packaging or collateral look like?
• What will the product be called?
• How many varieties will be offered?

DEVELOPING A SURE-FIRE MARKETING AND PROMOTIONS STRATEGY
The best products and services in the world won’t sell if nobody knows about them. In this part of the course we show you various avenues to market your business to potential buyers, such as clever combinations of customer targeting, advertising, sales promotions, word-of-mouth, direct marketing and much more. There are plenty of cost effective options to discover.

RECRUITING AND DEALING WITH STAFF
We show you how to recruit and deal with staff, focusing on how to maintain a good productive relationship with your employees. We also cover preventative techniques to ensure your business is not taken advantage of.

ALL-IMPORTANT FINANCIAL INFORMATION – HOW TO MAKE IT SIMPLE
In reality, this is the part that makes or breaks your business plans. This is the first page the bank manager or private investor will turn to. But don’t worry; it’s not as hard as you might think. We take you step-by-step through all the information you need, such as budgets, revenue forecasts, start-up costs and outgoings. Once you’ve got this part nailed down, you have a solid platform to grow your business on.

ESSENTIAL ELEMENTS OF A WINNING BUSINESS PLAN
Here you learn what makes a successful plan – from pitching your idea, outlining your product or service and defining your target market, to detailing your marketing strategy, presenting your financial plan and determining the potential of the business. Again, this is not as difficult as you might think; it’s an exciting document because it holds the key to your new future. Whether you need to borrow money for your new business venture or not, a sound business plan is essential for your success.

MANAGEMENT AND ORGANISATION IN YOUR OWN BUSINESS
Often overlooked, this subject matter is about how your business will be structured and managed once it is up and running. It’s fantastic to have a successful launch, as long as you are fully prepared to meet the demand for your products or services once you open your doors. We show you effective strategies you can implement in your new business.