Lifestyle Learning Direct

Advance your communication skills!

As late as the 1960s, public relations (PR) consultants were seen as an expensive luxury, available only to a few of the largest corporations. ‘Public image’ was something unknown to the average business planner and ‘press coverage’ referred to paid advertisements. Today, few companies are launched without an attempt to generate some media coverage. The scope and focus of PR is changing as it expands from promoting the reputations of commercial concerns into areas of greater social involvement.

Training in PR could help you unlock the door to greater job variety and satisfaction, or increased job opportunities. This course aims to give you the broad skills in the exciting field of PR that you can use to take your business or career to the next level. Every organisation needs PR expertise and the opportunities and variety are enormous.

Key areas of learning - Public Relations course

• Introduction to public relations
• The scope of public relations
• PR's crucial role in today's organisations
• Managing corporate identity with PR
• Personal attributes
• The tools of public relations
• Communication and advertising
• Oral communication and presentations
• Special events
• Special promotions

Additional materials included in the Public Relations course

The professional business pack - crammed with business essentials!

LIMITED TIME ONLY - ENROL online in a correspondence course by 29 September 2010 and pay in full, OR enrol and pay your instalments by credit card to receive an entry into the AUD$2,500 Cash Prize Draw!

Delivery Options

Correspondence - paper version

Correspondence - CD-ROM version (upfront payment only)